Free shipping for all orders over R1500!
1) South African-rooted travel brand — real local identity, with typical South African humor.
2) Playful location-based designs that spark conversations and stand out.
3) Practical, everyday gear built for road trips, hikes, beach days and braais.
4) Perfect gift for any family member — especially Dad (we all know dads are hard to buy for).
The Plant House @
Wilderness Train Station
Rotivo Clothing @The
Goods Shed Mosselbay
The Matchbox
Hartenbos Seefront
Bringing you local humor & love in the form of travel apparel! We give your favorite holiday destination a twist and slap it on a cap, whether you visit 'Wilder-RUS' or Mossel'Braai' - we most likely have something for you to buy. Everything you need to travel marked as a proper South African, or gifting your family abroad with the perfect South African souvenir!
Our high-quality items will assist you practically in easing your journey, from keeping your keys together on our keyrings, keeping the sun off your cheeks with our caps, fishing with our bucket hats, rocking the braai with our aprons or packing your clothes in our bags - you will be traveling marked with pride for our beautiful country! 
More items to come! Stay tuned & share with your family & friends kids!
The EXPLR South Africa logo elegantly combines nature, adventure, and heritage into a minimalistic design that reflects the spirit of exploration. Featuring a Protea, South Africa's national flower, it symbolizes resilience, beauty, and authenticity. The rising sun evokes new beginnings and endless adventures, while the soaring crane represents freedom and the untamed wilderness that define South Africa's landscapes.
With clean lines and a sophisticated monochrome palette, this logo serves as a versatile emblem for the EXPLR brand, tying together all destination-specific designs under one unified identity of travel, discovery, and proudly South African lifestyle.
'Gr'ape Town™ blends the sophistication of Cape Town's renowned winelands with the city's adventurous coastal energy. The logo features grapevine imagery to celebrate the region's world-class vineyards, paired with sun, sea, and mountains to capture the iconic scenery of Table Mountain and the Atlantic coast. This playful design is perfect for travelers and locals who love good wine, good vibes, and unforgettable adventures. Whether you're hiking the mountain, strolling the V&A Waterfront, or sipping a glass in the winelands, this piece captures the spirit of the Cape in every detail.
Inspired by Hermanus, South Africa's famous whale-watching capital, these designs playfully reimagine the town's name with true South African humor. The English version, 'Whale'manus™, celebrates the majestic whales that draw visitors from around the world, while the Afrikaans twist, Herma'Rus'™, adds a cheeky local flair—rus meaning “rest,” perfectly capturing the town's laid-back charm. The logos feature whale tail silhouettes, paired with sunburst and wave elements, symbolizing both the natural beauty of the coastline and the thrill of spotting these gentle giants. Perfect for travelers who love ocean adventures, coastal relaxation, and a good laugh, these designs embody the playful, proudly South African spirit of EXPLR.
In the heart of the Garden Route, there's a place where every moment feels like you're holidaying like a 'Boss'! Harten-'Boss' puts a cheeky twist on the iconic Hartenbos, turning a family favourite into a bold statement. It's not just a place—it's a way of doing summer like true king. Whether you're owning the braai, soaking up sun, or setting up your spot on the sand, Harten-'Boss' says you've earned your holiday the right way!
Mossel-'Braai™ takes its inspiration from Mossel Bay, a coastal gem known for its rich maritime history and relaxed holiday vibe. With a playful twist in true South African humor, the name combines the town’s identity with the ultimate local tradition—the braai. The logo features the famous lighthouse overlooking the bay, with subtle braai smoke rising, blending the seaside charm with the warmth of a fire shared among friends. Perfect for those who love good food, coastal sunsets, and the spirit of togetherness, this design captures the essence of Mossel Bay—where every day feels like a holiday and every meal tastes like home.
Big name, big heart and now, a big dog to match! Groot gives the charming seaside & mysterious mountainous town a playful twist with a loyal four-legged friend leading the way. Known for its tranquil lagoon, scenic beaches, and laid-back vibe, this spot is where adventures are slighty hidden but as grand as the name suggests.
Whether you're paddling through calm waters, strolling with your furry companion, or simply soaking in the sunset, Grootbrak is all about enjoying life's serene moments.
Small in name, big in charm! Klein'Brak takes the serene beauty of Kleinbrakrivier and adds a playful twist with a spirited pup full of character. Just a stone's throw from its bigger neighbour Grootbrak, this coastal gem offers the same stunning scenery with its own unique, laid-back vibe. Whether you're casting a line, taking a dip, or simply unwinding on the sand, Klein'Brak proves that great things really do come in small packages.
Where mountains kiss the sky and flowers bloom in abundance, Geor'geous captures the essence of George with a name as beautiful as its surroundings. Nestled between the Outeniqua Mountains and the Indian Ocean, this vibrant city offers a perfect blend of nature’s splendour and small-town charm.
Whether you’re exploring lush gardens, sipping coffee under the trees, or soaking in panoramic views, Geor'geous reminds you why this place truly lives up to its name.
Where the vibe is smooth, the views are unreal. Knys-'Nca' turns Knysna into more than just a destination – it's a feeling. With its glassy lagoon, legendary Heads, and forests that feel straight out of a fairytale, this spot is pure magic with a local twist.
Whether you're cruising the water, tasting the freshest oysters, or catching that perfect sunset, Knys-'Nca' is where beauty meets that lekker South African vibe.
Where the wild meets pure rest, Wilder-'Rus' gives Wilderness a name that perfectly sums up its magic. This coastal haven along the Garden Route is where lush forests, serene lakes, and endless beaches invite you to slow down and breathe.
Here, you can kayak down calm rivers, hike through indigenous forests, or simply sink your toes into the sand while the waves whisper in the background. Wilder-'Rus' is all about embracing nature while finding the ultimate peace and quiet.
Whether you’re feeding an ostrich, exploring underground wonders, or soaking in the endless Karoo skies, Ouds-'Doring' proves that even a place with thorns can be utterly unforgettable.
Where every day feels like a celebration, 'Pret'tenbergbaai turns Plettenberg Bay into the ultimate playground of the Garden Route. Known for its golden beaches, lively atmosphere, and breathtaking whale sightings, this destination offers endless fun – just as the name promises.
From surfing the waves to spotting dolphins, hiking rugged trails, or enjoying the vibrant nightlife, 'Pret'tenbergbaai is where adventure and enjoyment go hand in hand.
Known as the Friendly City, PE offers warm smiles, golden beaches, and a coastal vibe that’s hard to beat. From walking the iconic pier to spotting dolphins along the shore, PLZ'ie blends the charm of yesterday with the energy of today.
Surf's up, salt in the air, and sunshine on your skin – welcome to 'Yay'-Bay, the name that perfectly captures Jeffreys Bay's legendary stoke. Known worldwide for its perfect right-hand point breaks, J-Bay is the ultimate spot where surfers chase the dream and beach lovers soak up the coastal vibe. Whether you're carving waves, collecting shells, or simply unwinding with the sun setting over the horizon, 'Yay'-Bay is all about that “yay” feeling only salt, sea, and sunshine can bring.
With the horns of a bull symbolizing strength and the delicate orchids adding elegance, PRET’oria tells the story of a city that’s both powerful and beautiful. Whether you’re exploring historic landmarks, enjoying green open spaces, or embracing its urban energy, this city stands proud.
Stellen'TROTS' /Stellen'Boss' / Stellen'TROS'
Celebrate the three faces of Stellenbosch.
Stellen'TROTS' captures the vibrant student life and academic pride that pulse through the university streets.
Stellen'BOSS’ embodies the bold, confident spirit of the town’s business and leadership scene, set against iconic mountain backdrops.
Stellen'TROS’ honours the lush vineyards and proud winemaking heritage, where every grape cluster carries a legacy of craftsmanship.
Inspired by Potchefstroom — home to late-night study sessions, lifelong friendships, and the kind of dreams that start in res rooms and end up changing the world.
Potchef’Droom is our playful spin on the town where young minds arrive with suitcases and leave with ambitions. It’s a tribute to the university years — where dreams aren’t just imagined… they’re built.
Wear the cap. Chase the droom. 🎓🔥
Inspired by Hartebeespoort Dam — but turned all the way up.
Harte’GEES’poort is for the weekend warriors, the boat-day legends, the sun-chasers and soundtrack-blasters. It’s where the water sparkles, the cooler box is full, and the gees is always high.
This cap isn’t just about a place — it’s about the vibe.
Bring the gees. 🌞🔥
Inspired by Heroldsbaai — but let’s be honest, we all know why we’re really there.
Herolds’BRAAI is for the ocean-dippers, the tong-clicking braai masters, the “just one more chop” crowd, and the sunset storytellers. It’s salty air, smoky flames, and that unmistakable coastal gees.
Because at the coast… we don’t just holiday. We braai.
Wear it. Own the fire. 🔥
Inspired by Vleesbaai — but said the way it really feels.
Vlees’l’ik Lekker is for the slow mornings, sandy feet, full fires, and even fuller plates. It’s the smell of the braai in the air, waves crashing in the background, and someone confidently saying, “Ag man… this is vlees’l’ik lekker.”
A place. A mood. A compliment of the highest order.
Wear the lekker. 😎🔥
